Sneaker fashion has evolved tremendously over the years, from its early days as functional athletic footwear to its current status as a fashion icon. Sneakers have become highly covetable collectors’ items. The global sneaker market valued at approximately US$79 billion (£56 billion) in 2020 and is predicted to reach US$120 billion (£85 billion) by 2026. With such huge growth, it is unsurprising that they are considered big business.
The last decade has seen a huge shift in how sneakers are worn. Donning a pair is no longer frowned upon in the workplace or on more formal occasions. Even British etiquette experts Debrett’s have given their seal of approval, deeming them socially acceptable for smart casual occasions. The continued dominance of the athleisure trend has had a significant impact on the growing sales of sneakers — along with the pursuit of comfort.
To understand how the sneaker has emerged to become a footwear phenomenon, it is important to trace its legacy from function to cultural icon. The earliest sports shoes were created by The Liverpool Rubber Company, founded by John Boyd Dunlop, in the 1830s. Dunlop was an innovator who discovered how to bond canvas uppers to rubber soles. These were known as sandshoes and worn by Victorians on their beach excursions.
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