Alyx, now known as 1017 ALYX 9SM, is an American luxury fashion brand founded in 2015 by Matthew Williams. Williams is a renowned designer with a background in streetwear and luxury fashion, having worked for brands such as Virgil Abloh’s Off-White, Kanye West’s Yeezy, and Lady Gaga’s Haus of Gaga.
Williams launched Alyx with the goal of creating a brand that would bridge the gap between streetwear and high fashion. His designs are characterized by their innovative use of materials and construction, as well as their utilitarian and functional aesthetic.
Alyx quickly gained a following among fashion insiders and celebrities alike, and in 2018, Williams was named one of the finalists for the CFDA Award for Emerging Designer of the Year. In 2020, he was appointed creative director of Givenchy, where he continues to oversee both the men’s and women’s collections.
Despite his success at Givenchy, Williams remains committed to Alyx, and the brand continues to grow and evolve. In recent years, Alyx has collaborated with a number of other brands, including Nike, Moncler, and Mackintosh. The brand has also expanded its product range to include footwear, jewelry, and homeware.
Founder Profile: Matthew Williams
Matthew Williams is an American designer, creative, and entrepreneur. He is the co-founder of the fashion brand 1017 ALYX 9SM, and the creative director of Givenchy women’s and men’s collections.
Williams was born in Los Angeles, California, and grew up in the city’s skateboarding and punk scenes. He began his career in fashion as a production assistant for Alexander McQueen, and later worked as a designer for Givenchy and Helmut Lang.
In 2012, Williams co-founded the Been Trill collective with Virgil Abloh and Heron Preston. Been Trill was a pioneering streetwear brand that helped to blur the lines between streetwear and high fashion.
In 2015, Williams launched his own brand, Alyx. Alyx quickly gained a following for its innovative designs and utilitarian aesthetic. In 2018, Williams was named one of the finalists for the CFDA Award for Emerging Designer of the Year.
In 2020, Williams was appointed creative director of Givenchy. At Givenchy, Williams has brought a new sense of modernity and energy to the brand. He has also continued to collaborate with Alyx, and the two brands have released a number of joint collections.
Williams is a highly respected figure in the fashion industry, and his work has been praised for its originality, innovation, and craftsmanship. He is a true visionary, and his brands, Alyx and Givenchy, are at the forefront of contemporary fashion.
Functionality
The Alyx brand is known for its functional and utilitarian aesthetic. Williams often uses industrial materials such as metal, nylon, and webbing in his designs. He also incorporates functional details such as buckles, straps, and zippers.
Alyx clothing is designed to be worn and lived in. It is made from durable materials and is constructed to withstand the rigors of everyday life. Alyx accessories are also designed to be functional. For example, the brand’s signature roller coaster buckle belt can be used to secure luggage or gear.
Conclusion
Alyx is a luxury fashion brand that is known for its innovative designs and utilitarian aesthetic. The brand was founded in 2015 by Matthew Williams, a renowned designer with a background in streetwear and luxury fashion.
Williams’ designs are characterized by their use of innovative materials and construction, as well as their functional and utilitarian aesthetic. Alyx quickly gained a following among fashion insiders and celebrities alike, and in 2018, Williams was named one of the finalists for the CFDA Award for Emerging Designer of the Year.
In 2020, Williams was appointed creative director of Givenchy, where he continues to oversee both the men’s and women’s collections. Despite his success at Givenchy, Williams remains committed to Alyx, and the brand continues to grow and evolve.
Alyx is a brand that is constantly pushing the boundaries of fashion. It is a brand for people who want to look and feel their best, without sacrificing functionality or durability.
